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UK Small Kitchen Appliances, 2019-2024

DESCRIPTION

TABLE OF CONTENTS

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DESCRIPTION

UK Small Kitchen Appliances, 2019-2024

Summary

"UK Small Kitchen Appliances, 2019-2024", report offers comprehensive insight and analysis of the UK Small Kitchen Appliances market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on kettles & hot beverage makers, electrical kitchen gadgets, toasters & sandwich makers, small table top cooking appliances and food preparation appliances. Consumer data is based on our 2018 UK Small Kitchen Appliances survey, using a panel of 2,000 nationally representative consumers.

After a difficult time following the declining popularity of the Nutribullet, the small kitchen appliances market is now on the road to recovery with the market set to return to the peakreached in 2015, within the next two years.

Scope

- Online penetration within small kitchen appliances is lower than that of the overall electricals market, with online spend driven by big ticket categories such as major kitchen appliances.
- There is stiff competition among the three leading retailers with only 1.1 percentage points between the market leader Argos and third place retailer Dixons Carphone, in terms of SKA market share.
- Penetration of SKA is highest among new home owners with 25-34 year olds possessing the highest penetration across all small kitchen appliances categories.

Reasons to buy

- Learn how new home owners are driving purchases in the small kitchen appliances market to better target this demographic with design-led products
- Identify opportunities for own-brand expansion and which brands to stock with our brand conversion data to see what brands should be stocked to appeal to shoppers
- Use our in-depth analysis of the leading retailers in small kitchen appliances in order to understand how to appeal shoppers and remain competitve in the market.

TABLE OF CONTENTS

SUMMARY
Overall summary
ISSUES & STRATEGIES
Focus on emerging design trends in SKA
Demonstrations vital online & instore to encourage spend
SKA items on work surfaces are more than just functional
THE MARKET
Market size & growth - total market
Market size & growth - kettles & hot drink makers
Market size & growth - electrical kitchen gadgets
Market size & growth - toasters & sandwich makers
Market size & growth - small table top cooking appliances
Market size & growth - food preparation appliances
Category growth & size: 2019-2021
Online sales penetration
Channels of distribution
THE RETAILERS
Retailer prospects to 2020
Retailer shares
Argos
Amazon
Dixons Carphone
Tesco
Shop Direct
ASDA
Other retailers
THE CONSUMER
Consumer headlines
Who
Why
Where
Background
FURTHER DETAILS
Methodology
Market sizing
Appendix

List Of Tables

Category growth & size, 2019 size and growth 2019-21
Channels of distribution, 2019 & 2024
Penetration by product (kettles & hot beverage makers), 2018
Penetration by product (electrical kitchen gadgets), 2018
Penetration by product (toaster & sandwich makers), 2018
Penetration by product (small table top cooking appliances), 2018
Penetration by product (food preparation devices), 2018
Average spend (overall), 2018
Average spend by product (kettles & hot beverage makers), 2018
Average spend (electrical kitchen gadgets), 2018
Average spend small table top cooking appliances), 2018
Average spend (food preparation devices), 2018
Average spend (toasters & sandwich makers), 2018
Purchase motivations - replacement, 2018
Purchase motivations - upgrading, 2018
Purchase motivations - new purchase, 2018
Purchase motivations - impulse, 2018
Detailed replacement cycle by product - kettles & hot beverage makers, 2018
Detailed replacement cycle by product - electrical kitchen gadgets, 2018
Detailed replacement cycle by product - small table top cooking appliances, 2018
Detailed replacement cycle by product - food preparation devices, 2018
Detailed replacement cycle by product - toaster & sandwich makers, 2018
Retailer usage - kettle & hot beverage makers, 2018
Retailer usage - electrical kitchen gadgets, 2018
Retailer usage - toasters & sandwich makers, 2018
Retailer usage - small table top cooking appliances, 2018
Retailer usage - food preparation devices, 2018
Retailer usage by segment, 2018
Drivers of retailer choice: by retailer, 2018
Conversion rates, top 10 retailers, 2018
Things retailers should improve on: by retailer, 2018
Brands considered and purchased, and conversion, 2018
Drivers of brand choice: by brand, 2018

List Of Figures

Small kitchen appliances market size, 2018-24
Small kitchen appliances market growth (incl. inflation and volume growth), 2018-24
Kettles & hot beverage makers market size, 2018-24
Kettles & hot beverage makers market growth, 2018-24
Electrical kitchen gadgets market size, 2018-24
Electrical kitchen gadgets market growth, 2018-24
Toasters & sandwich makers market size, 2018-24
Toasters & sandwich makers market growth, 2018-24
Small table top cooking appliances market size, 2018-24
Small table top cooking appliances market growth, 2018-24
Food preparation appliances market size, 2018-24
Food preparation appliances market growth, 2018-24
Small kitchen appliances online penetration and online market size, 2018-24
Small kitchen appliances online growth rate, 2018-24
Online penetration by category, 2019
Online growth rate by category, 2019 vs 2018
Channels of distribution, 2019 & 2024
Small kitchen appliances market share, 2019
Small kitchen appliances market share change, 2019
Argos market share, 2017-19
Argos shopper demographics, 2018
Argos customer share (overall & by category), 2018
Amazon market share, 2017-19
Amazon shopper demographics, 2018
Amazon customer share (overall & by category), 2018
Dixons Carphone market share, 2017-19
Dixons Carphone shopper demographics, 2018
Dixons Carphone customer share (overall & by category), 2018
Tesco market share, 2017-19
Tesco shopper demographics, 2018
Tesco customer share (overall & by category), 2018
Shop Direct market share, 2017-19
Shop Direct shopper demographics, 2018
Shop Direct customer share (overall & by category), 2018
ASDA market share, 2017-19
ASDA shopper demographics, 2018
ASDA customer share (overall & by category), 2018
Small kitchen appliances penetration by demographics & region, 2018
Kettles & hot beverage makers penetration by demographics & region, 2018
Toasters & sandwich makers penetration by demographics & region, 2018
Electrical kitchen gadgets penetration by demographics & region, 2018
Food preparation appliances penetration by demographics & region, 2018
Small table top cooking appliances penetration by demographics & region, 2018
Small kitchen appliances (overall and by category) replacement cycle, 2018
Small kitchen appliances channel usage (researching), 2018
Small kitchen appliances channel usage (purchasing), 2018
Small kitchen appliances device usage (browsing), 2018
Small kitchen appliances device usage (purchasing), 2018
Small kitchen appliances online fulfilment, 2018
Small kitchen appliances retailer usage, 2018
Small kitchen appliances drivers of retailer usage, 2018
Small kitchen appliances things retailers should improve on, 2018
Small kitchen appliances drivers of brand usage, 2018
Small kitchen appliances research process (what they do), 2018
Small kitchen appliances research process (how long they spent), 2018
Small kitchen appliances research process (areas of research), 2018
Small kitchen appliances research process (staff interaction), 2018
Small kitchen appliances research process (views prior to purchase), 2018
Small kitchen appliances research process (views prior to purchase - brand), 2018
Small kitchen appliances research process (views prior to purchase - budget), 2018
Small kitchen appliances research process (views prior to purchase - retailer), 2018
Small kitchen appliances research process (views prior to purchase - features & functions), 2018
Small kitchen appliances opinions on SKA, 2018
Time spent cooking every week, 2018

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