UK Valentines Day 2019

UK Valentines Day 2019

Summary
""UK Valentines Day 2019"", report forms part of  Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers for Valentines Day. The report analyses the major players, the main trends, and consumer attitudes.
More consumers participated in Valentines Day this year across retail and leisure as overall penetration rose to 56.8%, bolstered by a greater proportion of Valentines Day shoppers purchasing for people other than their partners. Despite more consumers buying gifts, consumers spent less on average compared to 2019.

Scope
- Retail spending increased as a proportion of overall spending as consumers felt more financially well off compared to this time last year.
- A convenient location is the most important driver of retailer choice for Valentines Day food & drink shoppers.
- The online channel has been more widely used for cards & gift wrap purchases in 2019.

Reasons to buy
- Use our in-depth consumer insight to learn which areas within Valentines Day are most important to ensure that product offerings are catering to the needs and wants of customers.
- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
- Use our in-depth analysis of the leading retailers for the Valentines Day occasion in order to understand how to appeal shoppers and maximise market share.

THE KEY FINDINGS
The Key Findings
Valentines Day overall penetration increases as gifting is extended to family and friends
Retail spend increased as more consumers used credit options to finance spending on the occasion
Consumers want good value for money in gifting as shoppers cut back on spending in this category
Trend insight - stores
Trend insight - online
Trend insight - Instagram
CONSUMER ATTITUDES
Key findings
Buying dynamics
Financial wellbeing
Financing spending
Valentines Day spending
Who shoppers bought for
Valentines Day activities
Valentines Day statements
Retailer selection
Retailer ratings - grocers
Retailer ratings - non-food retailers
Meal choices
FOOD & DRINK
Key findings
Retailer selection
Channel usage
Store usage
Device usage
Fulfilment
Retailer used
Spending
Buying dynamics
GIFTS
Key findings
Store selection
Channel usage
Store usage
Device usage
Fulfilment
Average spend
Retailer used
Buying dynamics
CARDS & GIFT WRAP
Key findings
Retailer selection
Channel usage
Store usage
Device usage
Fulfilment
Retailer used
Buying dynamics
METHODOLOGY
Technical details: consumer survey work


List Of Tables

Retailer ratings across key measures - grocers, 2019
Retailer ratings across key measures - non-food retailers, 2019
Retailers shopped at for food and drink, ppt change 2019 vs. 2018
Retailers most shopped at for food and drink, ppt change 2019 v.s 2018
Products purchased - sweet products, 2018 & 2019
Products purchased - meat, 2018 & 2019
Products purchased - fruit & veg, 2018 & 2019
Products purchased - ready meals, 2018 & 2019
Products purchased - fish, 2018 & 2019
Products purchased - delicatessen products, 2018 & 2019
Products purchased - alcoholic drinks, 2018 & 2019
Products purchased - non-alcoholic drinks, 2018 & 2019
Retailers used - gifts, ppt change 2019 v.s 2018
Products purchased - food & drink gifts, 2018 & 2019
Retailers used - food & drink gifts, 2018 & 2019
Products purchased - flowers & plants, 2018 & 2019
Retailers used - flowers & plants, 2018 & 2019
Products purchased - clothing, 2018 & 2019
Retailers used - clothing, 2018 & 2019
Products purchased - fine jewellery & watches, 2018 & 2019
Retailers used - fine jewellery & watches, 2018 & 2019
Products purchased - health & beauty, 2018 & 2019
Retailers used - health & beauty, 2018 & 2019
Products purchased -accessories & footwear, 2018 & 2019
Retailers used - accessories & footwear, 2018 & 2019
Products purchased - soft toys, 2018 & 2019
Retailers used - soft toys, 2018 & 2019
Products purchased - experience, 2018 & 2019
Products purchased -entertainment, 2018 & 2019
Retailers used - entertainment, 2018 & 2019
Products purchased - homewares, 2018 & 2019
Retailers used - homewares, 2018 & 2019
Products purchased - stationery, 2018 & 2019
Retailers used - stationery, 2018 & 2019
Products purchased - books, 2018 & 2019
Retailers used - books, 2018 & 2019
Products purchased - sports, 2018 & 2019
Retailers used - sports, 2018 & 2019
Products purchased - electricals, 2018 & 2019
Retailers used - electricals, 2018 & 2019
Products purchased - vouchers & money, 2018 & 2019
Retailers used - cards & gift wrap, ppt change 2019 v.s 2018
Products purchased - cards, 2018 & 2019
Retailers used - cards, 2018 & 2019
Products purchased - gift wrap, 2018 & 2019
Retailers used - gift wrap, 2018 & 2019


List Of Figures

Valentines Day 2019 shopper penetration (by demographic and by region) & 2018 shopper penetration
Valentines Day 2019 shopper profile (by demographic and by region)
Valentines Day 2019 retail penetration (by demographic and by region) & 2018 retail penetration
Valentines Day 2019 leisure/ going out penetration (by demographic and by region) & 2018 leisure/going out penetration
Financial wellbeing compared to last year
Valentines Day spending compared to last year, 2018 & 2019
How consumers financed Valentines Day spending, 2018 & 2019
The proportion of Valentines Day spending on retail vs. leisure, 2018 & 2019
Who shoppers bought gifts for Valentines, 2018 &2019
Valentines Day activities undertaken, 2019 and ppt change vs. 2018
Agreement statements about Valentines Day, 2019
Retailers that did the best job of promoting Valentines Day, 2019
Valentines Day meal choices for those who ate at home, 2018 & 2019
Valentines Day meal choices for those who ate out, 2018 & 2019
Drivers of retailer selection for food & drink, 2019 and ppt change on 2018
Consumers using each channel for purchasing food & drink (browsed & purchased), 2019
Consumers using each physical store type for purchasing food & drink (browsed & purchased), 2019
Consumers using each device for purchasing food & drink (browsed & purchased), 2019
Consumers using each fulfilment option for purchasing food & drink online, 2018 & 2019
Top 10 retailers shopped at for food and drink, 2018 & 2019
Retailers most shopped at for food and drink, 2018 & 2019
Valentines Day food and drink average spend at each retailer, 2019 and £ change on 2018
Overall food and drink penetration (by demographic) 2019, & 2018 food and drink penetration
Valentines Day 2019 sweet products penetration (by demographic) & 2018 sweet products penetration
Valentines Day 2019 meat penetration (by demographic) & 2018 meat penetration
Valentines Day 2019 fruit & veg penetration (by demographic) & 2018 fruit & vegetable penetration
Valentines Day 2019 ready meals (by demographic) & 2018 ready meals penetration
Valentines Day 2019 fish penetration (by demographic) & 2018 fish penetration
Valentines Day 2019 delicatessen products penetration (by demographic) & 2018 delicatessen product penetration
Valentines Day 2019 alcoholic drinks penetration (by demographic) & 2018 alcoholic drinks penetration
Valentines Day 2019 non-alcoholic drinks penetration (by demographic) & 2018 non-alcoholic drinks penetration
Planned/impulse purchases (overall food & drink), 2018 & 2019
Planned/impulse purchases (food & drink categories), 2018 & 2019
Whats driving retailer selection for gifts (overall), 2019, and ppt change on 2018
Consumers using each channel for purchasing gifts (browsed & purchased), 2019
Consumers using each physical store type for purchasing gifts (browsed & purchased), 2019
Consumers using each device for purchasing gifts (browsed & purchased), 2019
Fulfilment options for gifts purchases made online, 2018 & 2019
Average spend on Valentines Day gifts by category, 2019 and £ change on 2018
Retailers shopped at for gifts, 2018 & 2019
Valentines Day 2019 gifts penetration (by demographic) & 2018 gifts penetration
Valentines Day 2019 food & drink gifts penetration (by demographic) & 2018 food & drink gifts penetration
Valentines Day 2019 flowers & plants penetration (by demographic) & 2018 flowers & plants penetration
Valentines Day 2019 clothing penetration (by demographic) & 2018 clothing penetration
Valentines Day 2019 fine jewellery & watches penetration (by demographic) & 2018 fine jewellery & watches penetration
Valentines Day 2019 health & beauty penetration (by demographic) & 2018 health & beauty penetration
Valentines Day 2019 accessories & footwear (by demographic) & 2018 accessories & footwear penetration
Valentines Day 2019 soft toys penetration (by demographic) & 2018 soft toys penetration
Valentines Day 2019 experience (by demographic) & 2018 experience penetration
Valentines Day 2019 entertainment penetration (by demographic) & 2018 entertainment penetration
Valentines Day 2019 homewares penetration (by demographic) & 2018 homewares penetration
Valentines Day 2019 stationery penetration (by demographic) & 2018 stationery penetration
Valentines Day 2019 books penetration (by demographic) & 2018 books penetration
Valentines Day 2019 sports penetration (by demographic) & 2018 sports penetration
Valentines Day 2019 electricals penetration (by demographic) & 2018 electricals penetration
Valentines Day 2019 vouchers & money penetration (by demographic) & 2018 vouchers & money penetration
Planned/impulse purchases (overall gifts), 2018 & 2019
Planned/impulse purchases (gift categories), 2018 & 2019
Personalisation (gift categories), 2019
Whats driving retailer selection cards & gift wrap (overall), 2019, and ppt change on 2018
Consumers using each channel for purchasing cards & gift wrap (browsed & purchased), 2019
Consumers using each physical store type for purchasing cards & gift wrap (browsed & purchased), 2019
Consumers using each device for purchasing cards & gift wrap (browsed & purchased), 2019
Fulfilment options for cards & gift wrap purchases made online, 2018 & 2019
Top 10 retailers shopped at for gifts, 2018 & 2019
Valentines Day 2019 cards & gift wrap penetration (by demographic) & 2018 cards & gift wrap penetration
Valentines Day 2019 cards penetration (by demographic) & 2018 cards penetration
Valentines Day 2019 gift wrap penetration (by demographic) & 2018 gift wrap penetration
Planned/impulse purchases (overall, cards, gift wrap), 2018 & 2019
Personalisation (card products), 2018 & 2019
Importance of the ability to personalise cards, 2019


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