Mobile Internet Retailing in Macedonia

Mobile device usage in Macedonia is high and keeps increasing each year. However, most local consumers use a mobile as a tool for social media interaction, gaming or communication. Locals rely on smartphones and tablets mostly to go online and review certain products prior to purchasing from retailers that operate websites featuring their products. Consumers often review such items to make relevant comparisons, although most of these consumers make their purchases using personal computers. The s...

The Mobile Internet Retailing in Macedonia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Internet Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International
March 2019


Mobile Device Usage Is High, But Few Use Phones To Buy Goods
Companies Increasingly Develop Mobile-friendly Websites
the Strong Growth and Penetration of Mobile Internet Retailing Will Continue
Competitive Landscape
Mobile Internet Retailing Remains Highly Fragmented
Few Domestic Mobile Apps Exist for Retailing
the Non-grocery Specialists Channel Leads the Way in Mobile Internet Retailing
Channel Data
Table 1 Mobile Internet Retailing: Value 2013-2018
Table 2 Mobile Internet Retailing: % Value Growth 2013-2018
Table 3 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 4 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023
Executive Summary
Retailing Maintains Stable Growth in 2018 Despite Political Turbulence
Drugstores/parapharmacies, Discounters and Other Grocery Retailers Offering Deep Discounts Flourish
Non-grocery Specialists Underperforms Compared With Grocery Retailers
Domestic Retailers Dominate, While There Are Few International Investments
Retailing Growth To Slow Down Over the Forecast Period
Operating Environment
Informal Retailing