Mobile Internet Retailing in Kazakhstan

Digitalisation in Kazakhstan continued to be a strong trend in 2018. Many internet retailers are starting to offer mobile applications, which with the help of new technologies, and synchronisation of smartphones data, allows retailers to personalise their service to target certain consumer segments. The importance of using mobile applications that can use that data and translate it into a personalisation experience is high.

The Mobile Internet Retailing in Kazakhstan report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Internet Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

It has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, It has a unique capability to develop reliable information resources to help drive informed strategic planning.
Euromonitor International
March 2019


Mobile Applications Allow Personalisation and Targeting of Certain Consumer Segments
Traffic Congestion To Support Channels Development
Benefits of Mobile Internet Retailing That Attract Kazakhstani Consumers
Competitive Landscape
Emergence of Mobile Apps in Other Markets Drive Development of Mobile Applications in Retailing
Opportunity for Retailers To Offer Example of Their Quality
Possibility of Cooperation Between Internet Retailers and Other Companies
Channel Data
Table 1 Mobile Internet Retailing: Value 2013-2018
Table 2 Mobile Internet Retailing: % Value Growth 2013-2018
Table 3 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 4 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023
Executive Summary
Retailing in Kazakhstan Continues To Register Growth in 2018
Active Emergence of New Players in 2018
Internet Retailing Continues To Generate Higher Sales Than Overall Retailing
Modern Grocery Retailers and Certain Non-grocery Specialists Drive Retailing in Terms of Innovation
Strong Development Is Predicted Among Niche Channels
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type
Physical Retail Landscape
Cash and Carry
Payments and Delivery
Emerging Business Models
Market Data
Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 6 Sales in Retailing by Store-based vs Non-Store: