Mobile Internet Retailing in Guatemala

Mobile retailing is in its growing phase in Guatemala and still has many barriers to break down to become the internet retailing of the future. One of the strongest barriers is that consumers do not feel comfortable making purchases directly from their phone, but use apps mainly as browsing devices. However, innovation in new app development is strong in Guatemala, and service provider companies like Uber are helping to break the barriers. The most advertised apps of 2018 were Uber Eats, Glovo a...

The Mobile Internet Retailing in Guatemala report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Internet Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International
March 2019


Strong App Development Drives Sales
Despite Strong Smartphone Penetration, Mobile Internet Retailing Is Low
Social Media Retailing Grows Strong in Guatemala
Competitive Landscape
Mobile Internet Retailing Remains Fragmented
Domestic Apps Developed for Mobile Internet Retailing
Channel Data
Table 1 Mobile Internet Retailing: Value 2013-2018
Table 2 Mobile Internet Retailing: % Value Growth 2013-2018
Table 3 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 4 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023
Executive Summary
Retailing Industry Posts Single-digit Growth in 2018
Shopping Centres Contribute To the Growth of the Retailing Industry
Wal-mart Centroamrica SA Leads the Retailing Industry in Guatemala
International Brands Gain Retailing Share
Strong Forecast Period Performance Expected
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type
Physical Retail Landscape
Cash and Carry
Payments and Delivery
Emerging Business Models
Market Data
Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 7 Sales in Store-Based Retailing by Channel: Value 2013-2018
Table 8 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 9 Store-Based Retailing Outlets by Channel: