Apparel and Footwear Specialist Retailers in Kenya

Modern grocery retailers are seeking to steal share from apparel and footwear specialist retailers. For example, in 2015, the supermarket Tuskys opened its first specialist clothing store in Nairobi, targeting mass consumers with private label apparel. As of 2018, it had four such stores, with plans to open another 25. In general, modern grocery retailers in Kenya whose stores include apparel tend to offer clothing for women, men and children, as well as accessories. This is a fairly new strateg...

The Apparel and Footwear Specialist Retailers in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Apparel and Footwear Specialist Retailers market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN KENYA
Euromonitor International
March 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Modern Grocery Retailers Providing More Competition for Apparel and Footwear Specialists
Apparel and Footwear Specialist Retailers Focusing on More Sophisticated Consumer Needs
Internet Retailing Increasingly Preferred by Well-connected Middle-class Householders
Competitive Environment
Bata Maintains Its Leading Position
More International Players Are Entering the Country
Opening of New Malls and Lower Rents To Drive Channel Growth
Channel Data
Table 1 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 4 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 5 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 6 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 7 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 8 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Executive Summary
Retailing in Kenya Continues To Grow
Informal Sales Remain Significant in Kenya
Cash-strapped Nakumatt Goes Into Administration While Uchumi Closes Stores
International Players Pose Stiff Competition To Local Retailers in 2018
Moderate Growth Expected Over the Forecast Period
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type
Physical Retail Landscape
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 11 Sales in Store-Based Retailing by Channel: Value 2013-2018
Table 12 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 13 Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 14 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 15 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 18 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 19 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 20 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 21 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 22 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 23 Retailing GBO Company Shares: % Value 2014-2018
Table 24 Retailing GBN Brand Shares: % Value 2015-2018
Table 25 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 26 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 27 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 28 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 29 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 30 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 31 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 32 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 33 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 34 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 35 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 36 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
Table 37 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
Table 38 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
Table 39 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 40 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 41 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 42 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 43 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 44 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 45 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 46 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 47 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Definitions
Sources
Summary 2 Research Sources













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