Black Friday in the UK - 2018

Black Friday in the UK - 2018

Summary

"Black Friday in the UK - 2018", report forms part of Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for Black Friday The report analyses the market, the major players, the main trends, and consumer attitudes.

Scope

- Black Friday has become an established event in the shopping calendar, with 99.0% of consumers stating they are familiar with the term Black Friday. This
- year penetration was up on 2017, with 52.7% of consumers purchasing during the period.
- Majority of Black Friday spend is online, with Amazon being the star performer this year.
- Consumers spent more on treats for themselves and others.

Reasons to buy

- Use our in-depth consumer insight to learn which categories within Black Friday are shopped the most by consumers and to ensure that product offerings are catering to the needs and wants of customers.
- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and interesting product ranges in order to maximise sales potential.
- Use our in-depth analysis to understand which retailers are leading in certain product categories and why.
- Use our average spend data to understand how much consumers are prepared to pay in each product category.

THE KEY FINDINGS
The Key Findings
Black Friday has a growing impact on when consumers purchase in Q4, shifting sales patterns
Majority of Black Friday spend is online, with Amazon being the star performer
Consumers spent more on treats for themselves and others
Trend insight - stores
Trend insight - social media
Trend insight - online
Trend insight - anti Black Friday
CONSUMER ATTITUDES
Key findings
Black Friday shopper penetration
Black Friday awareness
Black Friday participation
Barriers to purchase
Financial wellbeing
Black Friday spending
Financing spending
Purchasing dates
Impact of timing
Impact of Christmas spend
Purchasing recipients
Research
Retailer promotions
Consumer attitudes to deals
Percentage of online spend
Consumer preferences
Consumer expectations
Black Friday statements
Retailer ratings - grocers
Retailer ratings - non-food retailers
ELECTRICALS & TECHNOLOGY
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Spending
Retailer used
Buying dynamics
Amazon electricals
FASHION & BEAUTY
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Spending
Retailer used
Buying dynamics
Fashion & Beauty statements
ENTERTAINMENT & LEISURE
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Spending
Retailer used
Buying dynamics
HOMEWARES, FURNITURE & DIY
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Spending
Retailer used
Buying dynamics
SPECIALTY FOOD & DRINK
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Spending
Retailer used
Buying dynamics
MISCELLANEOUS PRODUCTS
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Spending
Retailer used
Buying dynamics
METHODOLOGY
Technical details: consumer survey work

List Of Tables


Retailer ratings across key measures - grocers, 2018
Retailer ratings across key measures - non-food retailers, 2018
Retailers used - Electricals & technology ppt change 2017 to 2018
Products purchased Audio visual, 2017 & 2018
Retailers used Audio visual, 2017 & 2018
Products purchased Computers & tablets, 2017 & 2018
Retailers used Computers & tablets, 2017 & 2018
Products purchased Gaming hardware, 2017 & 2018
Retailers used Gaming hardware, 2017 & 2018
Products purchased Home appliances, 2017 & 2018
Retailers used Home appliances, 2017 & 2018
Products purchased Personal grooming, 2017 & 2018
Retailers used Personal grooming, 2017 & 2018
Products purchased Amazon hero products, 2017 & 2018
Retailers used - Fashion & beauty ppt change 2017 to 2018
Products purchased Clothing, 2017 & 2018
Retailers used Clothing, 2017 & 2018
Products purchased Accessories, 2017 & 2018
Retailers used Accessories, 2017 & 2018
Products purchased Footwear, 2017 & 2018
Retailers used Footwear, 2017 & 2018
Products purchased Health & Beauty, 2017 & 2018
Retailers used Healthy & Beauty, 2017 & 2018
Retailers used -Entertianment & leisure ppt change 2017 to 2018
Products purchased Entertainment & books, 2017 & 2018
Retailers used Entertainment & books, 2017 & 2018
Products purchased Sports & leisure, 2017 & 2018
Retailers used Sports & leisure, 2017 & 2018
Products purchased Toys & games, 2017 & 2018
Retailers used Toys & games, 2017 & 2018
Retailers used -Homewares, furniture & DIY ppt change 2017 to 2018
Products purchased Homewares, 2017 & 2018
Retailers used Homewares, 2017 & 2018
Products purchased Furniture, 2017 & 2018
Retailers used Furniture, 2017 & 2018
Products purchased DIY & Gardening, 2017 & 2018
Retailers used DIY & Gardening, 2017 & 2018
Products purchased Floorcoverings, 2017 & 2018
Retailers used Floorcoverings, 2017 & 2018
Retailers used -Specialty food & drink ppt change 2017 to 2018
Products purchased Food & nutrition, 2017 & 2018
Retailers used Food & nutrition, 2017 & 2018
Products purchased Drinks, 2017 & 2018
Retailers used Drinks, 2017 & 2018
Retailers used -Miscellaneous products ppt change 2017 to 2018
Products purchased Pet care, 2017 & 2018
Retailers used Pet care, 2017 & 2018
Products purchased Seasonal, 2017 & 2018
Retailers used Seasonal, 2017 & 2018
Products purchased Stationery, 2017 & 2018
Retailers used Stationery, 2017 & 2018

List Of Figures


Black Friday shopper penetration, overall and by demographic, 2018 & 2017 shopper penetration
Black Friday shopper awareness, 2018 & 2017
Black Friday & Cyber Monday participation, 2018 & 2017
Barriers to Purchase 2017 & 2018
Financial wellbeing compared to last year, 2017 & 2018
Black Friday spending compared to last year, 2017 & 2018
How consumers financed Black Friday spending, 2017 & 2018
What day did consumers purcchase on, 2017 & 2018
Impact of Black Friday/Cyber Monday period on timing of purchasing, 2017 & 2018
Influence of Black Friday/Cyber Monday promotional period on Christmas gift purchasing, 2017 & 2018
Who were the items for 2017 & 2018
Research methods 2017 & 2018
Retailers that did the best job of promoting Black Friday, 2018
Which retailer is the first port of call when looking for Black Friday purchases?
Do you expect retailers to offer deals, and do they influence where you shop?
Proportion of online spend
What sort of deals are most appealing
What sort of deals did you take advantage of
Consumer expectation of retailers discounts
Agreement and disagreement with statements about Black Friday, 2018
Whats driving retailer selection (electricals & technology), 2018, & ppt change on 2017
Consumers using each channel for purchasing electricals & technology (browsed & purchased), 2018
Consumers using each device for purchasing electricals & technology (browsed & purchased), 2018
Fulfilment options for Black Friday electricals & technology purchases made online, 2017 & 2018
Average spend on electricals & technology & change on last year
Proportion of online spend for electricals & technology
Top 10 retailers shopped at for electricals & technology, 2017 & 2018
Black Friday electricals & technology penetration, overall and by demographic, 2018 & 2017
Black Friday Audio Visual penetration, overall and by demographic, 2018 & 2017
Television purchasing dynamics
Black Friday Computers & tablets penetration, overall and by demographic, 2018 & 2017
Black Friday Gaming hardware penetration, overall and by demographic, 2018 & 2017
Black Friday Home appliances penetration, overall and by demographic, 2018 & 2017
Black Friday Personal grooming penetration, overall and by demographic, 2018 & 2017
Planned/impulse purchases (overall electricals & technology), 2017 & 2018
Planned/impulse purchases (within electricals & technology), 2017 & 2018
Amazon hero products penetration, overall and by demographic, 2018 & 2017
Planned/impulse purchases (of Amazon hero products)
Ordering dynamics (of Amazon hero products)
Whats driving retailer selection (fashion & beauty), 2018, & ppt change on 2017
Consumers using each channel for purchasing fashion & beauty (browsed & purchased), 2018
Consumers using each device for purchasing fashion & beauty (browsed & purchased), 2018
Fulfilment options for Black Friday fashion & beauty purchases made online, 2017 & 2018
Average spend on fashion & beauty & change on last year
Proportion of online spend for fashion & beauty
Top 10 retailers shopped at for fashion & beauty, 2017 & 2018
Black Friday fashion & beauty penetration, overall and by demographic, 2018 & 2017 fashion & beauty penetration
Black Friday Clothing penetration, overall and by demographic, 2018 & 2017
Black Friday Accessories penetration, overall and by demographic, 2018 & 2017
Black Friday Footwear penetration, overall and by demographic, 2018 & 2017
Black Friday Health & Beauty penetration, overall and by demographic, 2018 & 2017
Agreement and disagreement with statements about Black Friday purchases of fashion & beauty items, 2018
Planned/impulse purchases (overall fashion & beauty), 2017 & 2018
Planned/impulse purchases (within fashion & beauty), 2017 & 2018
Whats driving retailer selection (entertainment & leisure), 2018, & ppt change on 2017
Consumers using each channel for purchasing entertainment & leisure (browsed & purchased), 2018
Consumers using each device for purchasing entertainment & leisure (browsed & purchased), 2018
Fulfilment options for Black Friday entertainment & leisure purchases made online, 2017 & 2018
Average spend on entertainment & leisure & change on last year
Proportion of online spend for entertainment & leisure
Top 10 retailers shopped at for entertainment & leisure, 2017 & 2018
Black Friday entertainment & leisure penetration, overall and by demographic, 2018 & 2017 entertainment & leisure penetration
Black Friday Entertainment & books penetration, overall and by demographic, 2018 & 2017
Black Friday Sports & leisure penetration, overall and by demographic, 2018 & 2017
Black Friday Toys & games penetration, overall and by demographic, 2018 & 2017
Planned/impulse purchases (overall entertainment & leisure), 2017 & 2018
Planned/impulse purchases (within entertainment & leisure), 2017 & 2018
Whats driving retailer selection (homewares, furniture & DIY), 2018, & ppt change on 2017
Consumers using each channel for purchasing homewares, furniture & DIY (browsed & purchased), 2018
Consumers using each device for purchasing homewares, furniture & DIY (browsed & purchased), 2018
Fulfilment options for Black Friday homewares, furniture & DIY purchases made online, 2017 & 2018
Average spend on homewares, furniture & DIY & change on last year
Proportion of online spend for homewares, furniture & DIY
Top 10 retailers shopped at for homewares, furniture & DIY, 2017 & 2018
Black Friday homewares, furniture & DIY penetration, overall and by demographic, 2018 & 2017 homewares, furniture & DIY penetration
Black Friday Homewares penetration, overall and by demographic, 2018 & 2017
Black Friday Furniture penetration, overall and by demographic, 2018 & 2017
Black Friday DIY & Gardening penetration, overall and by demographic, 2018 & 2017
Black Friday Floorcoverings penetration, overall and by demographic, 2018 & 2017
Planned/impulse purchases (overall homewares, furniture & DIY), 2017 & 2018
Planned/impulse purchases (within homewares, furniture & DIY), 2017 & 2018
Was delivery before Christmas a factor in whether or not to purchase furniture?
Whats driving retailer selection (specialty food & drink), 2018, & ppt change on 2017
Consumers using each channel for purchasing specialty food & drink (browsed & purchased), 2018
Fulfilment options for Black Friday specialty food & drink purchases made online, 2017 & 2018
Average spend on specialty food & drink & change on last year
Proportion of online spend for specialty food & drink
Top 10 retailers shopped at for specialty food & drink, 2017 & 2018
Black Friday specialty food & drink penetration, overall and by demographic, 2018 & 2017 specialty food & drink penetration
Black Friday Food & nutrition penetration, overall and by demographic, 2018 & 2017
Black Friday Drinks penetration, overall and by demographic, 2018 & 2017
Planned/impulse purchases (overall specialty food & drink), 2017 & 2018
Planned/impulse purchases (within specialty food & drink), 2017 & 2018
Whats driving retailer selection (miscellaneous products), 2018, & ppt change on 2017
Consumers using each channel for purchasing miscellaneous products (browsed & purchased), 2018
Consumers using each device for purchasing miscellaneous products (browsed & purchased), 2018
Fulfilment options for Black Friday miscellaneous products purchases made online, 2017 & 2018
Average spend on miscellaneous products & change on last year
Proportion of online spend for miscellaneous products
Top 10 retailers shopped at for miscellaneous products, 2017 & 2018
Black Friday miscellaneous products penetration, overall and by demographic, 2018 & 2017 miscellaneous products penetration
Black Friday Pet care penetration, overall and by demographic, 2018 & 2017
Black Friday Seasonal penetration, overall and by demographic, 2018 & 2017
Black Friday Stationery penetration, overall and by demographic, 2018 & 2017
Planned/impulse purchases (overall miscellaneous products), 2017 & 2018
Planned/impulse purchases (within miscellaneous products), 2017 & 2018

Black Friday in the UK - 2018

Black Friday in the UK - 2018 Black Friday in the UK - 2018 , report forms part of Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and

USD 3500 View Report

Fill The Form For Sample Request

Note : * Kindly provide us with your company id and get the sample reports at the earliest.

There is no Reviews available