Fireworks in the UK - 2018

Fireworks in the UK - 2018

Summary

"Fireworks in the UK - 2018", report forms part of The Retail Occasions series, and gives insight into the profile and spending habits of consumers buying fireworks.

The percentage of people that bought fireworks increased 0.9 percentage points from 2017 to 2018, but less consumers are purchasing them for Bonfire Night as the other occasions grow in popularity. Consumers value the quality of fireworks more this year although price is still of high importance, influencing which retailers are most shopped at.

Scope

- Fireworks are now being more frequently purchased for international occasions, such as Diwali and Chinese New Year. Despite less consumers purchasing fireworks for Bonfire Night than in 2017, it still remains the most important occasion as 44.5% of consumers purchased fireworks for the event.
- Supermarkets are the most popular channel for browsing and purchasing fireworks, with online being the least popular channel for purchases.

Reasons to buy

- Use our in-depth consumer insight to gain knowledge of consumer preferences and help tailor your product offerings of fireworks.
- Understand what drives retailer choice for fireworks among consumers, such as convenience, value for money and delivery options in order to maximise sales potential.

Buying dynamics
Occasion
Store selection
Channel usage
Fulfilment
Spending
Buying dynamics
METHODOLOGY
Technical details: consumer survey work

List Of Tables


Products purchased: fireworks, 2017 & 2018
Retailers used: fireworks, 2017 & 2018

List Of Figures


Fireworks shopper penetration, overall and by demographic, 2018 and overall for 2017
Fireworks shopper profile by demographic, 2018
Which occasion consumers purchase fireworks for, 2018 and ppt change on 2017
Drivers of store selection, 2018 and ppt change on 2017
Consumers using each channel for browsing and purchasing fireworks, 2018
Consumers using each device for browsing and purchasing fireworks, 2018
Fulfilment options for firework purchases made online, 2018 and 2017
Average spend on fireworks, 2018 and change on 2017
Percentage of people buying fireworks, overall and by demographic, 2018 and overall for 2017
Planned/impulse overall firework purchases, 2018 and 2017
Planned/impulse firework purchases by firework type, 2018 and 2017

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