Portugal: Electricals - Market Shares, Summary & Forecasts to 2023

Portugal: Electricals - Market Shares, Summary & Forecasts to 2023



Portugal: Electricals - Market Shares Summary Forecasts to 2023 provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to Portugal retail environment. In addition, it analyzes the key consumer trends influencing Portugal electricals industry

Sales in the sector reached €3.5 billion in 2019 and are forecast to grow at a CAGR of 5.3% during 2018-2023 to reach €4.2 billion. Sales are supported by increasing need for innovation and upgrading with rising disposable incomes enabling consumers to buy new electronic products.

What else does this report offer?

- In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics
- The report also details major retailers in electricals category group with their product proposition analysis and market positioning in 2018 along with recent key developments
- Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
- Retail sales and the fastest-growing product categories in electricals sector
- Qualitative and quantitative insights of changing retail dynamics in electricals sector

Scope

- Desire to upgrade smart devices after years of austerity drives growth
- Specialists share is hindered by the growth of online channel
- Online witnesses highest growth owing to special promotional events and campaigns run by retailers
- Among the top ten retailers, Amazon is the only retailer to record market share growth in 2019 driven by growing popularity of online in the country
- Amazon is the fastest-growing retailer led by increased popularity of the online channel

Reasons to buy

- Gain a comprehensive knowledge on electricals sector in Portugal retail market and develop a competitive advantage from the start of your supply chain
- Investigate current and forecast behavior trends in electricals category to identify the best opportunities to exploit
- Analysis of key international and domestic players operating in the electricals market
- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the electricals market
- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
- Analysis of key international and domestic players operating in Portugal retail market — including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share

Key Findings
The State of the Nation
The State of Retail
Electricals
Definitions
Methodology

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