Novartis AG in Eyewear (World)

Novartis ranks second in the global contact lenses and solutions market. The company has established a strong foothold in North America and Western Europe, and is continuing to grow its presence in Asia Pacific. Novartis has recently expanded both its Dailies and Air Optix product ranges, but continues to face tough competition in the area of innovation. Novartis plans to spin off its eye care division (Alcon) into an independent company in 2019, hoping to expand the companys global presence.
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Euromonitor Internationals Novartis AG in Eyewear (World) Company Profile offers detailed strategic analysis of the companys business, examining its performance in the Eyewear industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.


Product coverage: Contact Lenses and Solutions, Spectacles, Sunglasses.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eyewear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Novartis AG in Eyewear (World)
Euromonitor International
November 2018
Introduction
Strategic Evaluation
Competitive Positioning
Eyewear Review
Brand Strategy
Prospects
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