Men’s Grooming in Western Europe

Flat economic performance in Western European markets impacts negatively on mens grooming, still embedded in price competition and stagnation. Consumers, less loyal than ever, appear decided to turn to cheaper alternatives for products they increasingly consider as staples. Exceptions exist however, most notably in mens toiletries where product lines are getting more sophisticated, to fit renewing consumers tastes and where growth opportunities are still to be found.

The Internationals Mens Grooming in Western Europe global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Mens Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Mens Grooming in Western Europe
Euromonitor International
November 2018
Introduction
Regional Overview
Leading Companies and Brands
Forecast Projections
Country Snapshots

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