Kao Corp in Tissue and Hygiene (World)

Faced with demographic challenges in its home market of Japan, Kao has had to look abroad to secure growth. This report covers the companys strategy for growth in China, where its Merries brand of nappies/diapers has enjoyed rapid expansion, as well as other markets in Asia Pacific. Furthermore, the report analyses the companys strategies in its other product categories, both in Japan and beyond, such as fast-growing adult incontinence and the segmented wipes category.

The Internationals Kao Corp in Tissue and Hygiene (World) Company Profile offers detailed strategic analysis of the companys business, examining its performance in the Tissue and Hygiene market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Kao Corp in Tissue and Hygiene (World)
Euromonitor International
October 2018
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Market and Category Assessment
Brand Strategy
Operations
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