Sunglasses in Turkey

Sunglasses posted healthy growth in 2017-2018 driven by launches of newer models and fashion trends. The key consumers for sunglasses are females, as women are more interested in fashion and design. However, men are also increasingly interested in their personal image and have increased the number of purchases of sunglasses. Fashion trends are expected to encourage manufacturers and suppliers to introduce new brands, and the habit of owning more than one pair of sunglasses to match handbags, sho...

The Internationals Sunglasses in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sunglasses market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

SUNGLASSES IN TURKEY
Euromonitor International
July 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Sunglasses Continues To Post Strong Growth
Unit Prices Will Continue To Increase
Optical Shops Will Remain the Main Distribution Channel Over the Forecast Period
Competitive Landscape
Luxottica Gzlk Continues To Lead Sunglasses
Sunglasses Is Characterised by Global Brands
Illegal Sales of Sunglasses Pose A Major Threat
Category Data
Table 1 Sales of Sunglasses: Volume 2013-2018
Table 2 Sales of Sunglasses: Value 2013-2018
Table 3 Sales of Sunglasses: % Volume Growth 2013-2018
Table 4 Sales of Sunglasses: % Value Growth 2013-2018
Table 5 NBO Company Shares of Sunglasses: % Value 2013-2017
Table 6 LBN Brand Shares of Sunglasses: % Value 2014-2017
Table 7 Distribution of Sunglasses by Format: % Value 2013-2018
Table 8 Forecast Sales of Sunglasses: Volume 2018-2023
Table 9 Forecast Sales of Sunglasses: Value 2018-2023
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2018-2023
Table 11 Forecast Sales of Sunglasses: % Value Growth 2018-2023
Executive Summary
Eyewear Usage Increases Among the Turkish Population
the Influence of Internet Retailing Continues To Increase
Spectacles Is More Fragmented Than Contact Lenses
Optical Shops Accounts for the Majority of Sales
A Positive Future
Market Data
Table 12 Sales of Eyewear by Category: Volume 2013-2018
Table 13 Sales of Eyewear by Category: Value 2013-2018
Table 14 Sales of Eyewear by Category: % Volume Growth 2013-2018
Table 15 Sales of Eyewear by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Eyewear: % Value 2013-2017
Table 17 LBN Brand Shares of Eyewear: % Value 2014-2017
Table 18 Distribution of Eyewear by Format: % Value 2013-2018
Table 19 Forecast Sales of Eyewear by Category: Volume 2018-2023
Table 20 Forecast Sales of Eyewear by Category: Value 2018-2023
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources