Sunglasses in Italy

In 2018, sunglasses registered the best performance within eyewear overall, due to emerging trends within different customer groups. As eye health awareness becomes more prevalent, customers are increasingly interested in high-quality sunglasses that provide appropriate UV protection. Sunglasses are also closely linked to rapidly changing fashion trends, and therefore popular with younger consumers who value branded products. In addition, more active lifestyles have created further growth potent...

The Internationals Sunglasses in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sunglasses market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


SUNGLASSES IN ITALY
Euromonitor International
July 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Sunglasses Expected To Register the Best Performance in Eyewear
Rising Sales of Sunglasses Expected Through Internet Retailing
Sunglasses Strictly Related To Fashion and Social Trends
Competitive Landscape
Sunglasses Dominated by Luxottica
National Companies Dominate Sunglasses
Ray-ban Continues To Lead in Italy
Category Data
Table 1 Sales of Sunglasses: Volume 2013-2018
Table 2 Sales of Sunglasses: Value 2013-2018
Table 3 Sales of Sunglasses: % Volume Growth 2013-2018
Table 4 Sales of Sunglasses: % Value Growth 2013-2018
Table 5 NBO Company Shares of Sunglasses: % Value 2013-2017
Table 6 LBN Brand Shares of Sunglasses: % Value 2014-2017
Table 7 Distribution of Sunglasses by Format: % Value 2013-2018
Table 8 Forecast Sales of Sunglasses: Volume 2018-2023
Table 9 Forecast Sales of Sunglasses: Value 2018-2023
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2018-2023
Table 11 Forecast Sales of Sunglasses: % Value Growth 2018-2023
Executive Summary
Eyewear To Become A Fashion Essential
Healthier Sales in Spectacles and Contact Lenses
Multinational Brands, Both National and International, Dominate Eyewear in Italy
Optical Shops Remains the Dominant Channel Despite Emerging Online Competition
the Outlook for Eyewear Remains Bright and Fairly Dynamic
Market Data
Table 12 Sales of Eyewear by Category: Volume 2013-2018
Table 13 Sales of Eyewear by Category: Value 2013-2018
Table 14 Sales of Eyewear by Category: % Volume Growth 2013-2018
Table 15 Sales of Eyewear by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Eyewear: % Value 2013-2017
Table 17 LBN Brand Shares of Eyewear: % Value 2014-2017
Table 18 Distribution of Eyewear by Format: % Value 2013-2018
Table 19 Forecast Sales of Eyewear by Category: Volume 2018-2023
Table 20 Forecast Sales of Eyewear by Category: Value 2018-2023
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources













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