Sunglasses in Sweden

Amongst eyewear categories, sunglasses displays the highest growth and potential going forward; however, this could depend on the development of its unit prices, which increased steadily over the review period and contributed to the good value growth performance by sunglasses. This was clearly seen in Luxottica Nordics value increase in the review period. Furthermore, as sunglasses have become an essential accessory for Swedes, they have started to change sunglasses to follow new trends. This c...

The Internationals Sunglasses in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sunglasses market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


SUNGLASSES IN SWEDEN
Euromonitor International
July 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Future Development for Sunglasses
Demand for Brands and Product Segmentation Accounts for the Growing Unit Price
Some Sports Eyewear Nbos See Sales Decline, Despite the Health Trend
Competitive Landscape
Luxottica Brands Lead in Sunglasses, But Sports Eyewear Has Most Potential
Sunglasses Could Become More Affected by Increasing Internet Sales
Kering Eyewear Development and Its Implication for Sweden
Category Data
Table 1 Sales of Sunglasses: Volume 2013-2018
Table 2 Sales of Sunglasses: Value 2013-2018
Table 3 Sales of Sunglasses: % Volume Growth 2013-2018
Table 4 Sales of Sunglasses: % Value Growth 2013-2018
Table 5 NBO Company Shares of Sunglasses: % Value 2013-2017
Table 6 LBN Brand Shares of Sunglasses: % Value 2014-2017
Table 7 Distribution of Sunglasses by Format: % Value 2013-2018
Table 8 Forecast Sales of Sunglasses: Volume 2018-2023
Table 9 Forecast Sales of Sunglasses: Value 2018-2023
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2018-2023
Table 11 Forecast Sales of Sunglasses: % Value Growth 2018-2023
Executive Summary
Eyewear Shows Value Growth in All Categories But Premium Eyewear Is Not Flourishing
Deregulation of Contact Lenses Will Even Out Playing Field for Contact Lenses
Market Is Concentrated, But Small Brands Have the Chance To Compete
the Future of Internet Retailing for Eyewear in Sweden
Future Developments in Eyewear Categories
Market Data
Table 12 Sales of Eyewear by Category: Volume 2013-2018
Table 13 Sales of Eyewear by Category: Value 2013-2018
Table 14 Sales of Eyewear by Category: % Volume Growth 2013-2018
Table 15 Sales of Eyewear by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Eyewear: % Value 2013-2017
Table 17 LBN Brand Shares of Eyewear: % Value 2014-2017
Table 18 Distribution of Eyewear by Format: % Value 2013-2018
Table 19 Forecast Sales of Eyewear by Category: Volume 2018-2023
Table 20 Forecast Sales of Eyewear by Category: Value 2018-2023
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources













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