Sunglasses in Germany

In 2018, sunglasses continued to record notable value growth in Germany, but at a lower rate compared to the review period. Whilst sales of sunglasses can vary depending on the weather conditions, it is noticeable that consumers are increasingly interested in cheaper products. In this regard, entry-level products priced up to EUR100 are recording significant growth, whilst sales within the price segments above this have declined. Meanwhile, this development goes hand in hand with declining sales...

The Internationals Sunglasses in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sunglasses market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


SUNGLASSES IN GERMANY
Euromonitor International
July 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Focus on Cheaper Products Leads To Less Dynamic Value Growth
Rapidly Changing Fashion Trends Support Growth Momentum
Corrective Sunglasses Provide Growth Potential in the Coming Years
Competitive Landscape
Luxottica Leads Sunglasses Behind Strong Brand Portfolio
High Value for Money of Fielmanns Private Label Attracts Consumers
Channels in Sunglasses More Fragmented Compared To Spectacles
Category Data
Table 1 Sales of Sunglasses: Volume 2013-2018
Table 2 Sales of Sunglasses: Value 2013-2018
Table 3 Sales of Sunglasses: % Volume Growth 2013-2018
Table 4 Sales of Sunglasses: % Value Growth 2013-2018
Table 5 NBO Company Shares of Sunglasses: % Value 2013-2017
Table 6 LBN Brand Shares of Sunglasses: % Value 2014-2017
Table 7 Distribution of Sunglasses by Format: % Value 2013-2018
Table 8 Forecast Sales of Sunglasses: Volume 2018-2023
Table 9 Forecast Sales of Sunglasses: Value 2018-2023
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2018-2023
Table 11 Forecast Sales of Sunglasses: % Value Growth 2018-2023
Executive Summary
Eyewear Registers A Strong Performance in 2018
Demographic Development in Germany Drives Growth
Established Companies Benefit From Innovation and High Consumer Trust
Channel Distribution Varies Significantly Amongst Eyewear Categories
Eyewear Is Expected To Continue Growing in the Years Ahead
Market Data
Table 12 Sales of Eyewear by Category: Volume 2013-2018
Table 13 Sales of Eyewear by Category: Value 2013-2018
Table 14 Sales of Eyewear by Category: % Volume Growth 2013-2018
Table 15 Sales of Eyewear by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Eyewear: % Value 2013-2017
Table 17 LBN Brand Shares of Eyewear: % Value 2014-2017
Table 18 Distribution of Eyewear by Format: % Value 2013-2018
Table 19 Forecast Sales of Eyewear by Category: Volume 2018-2023
Table 20 Forecast Sales of Eyewear by Category: Value 2018-2023
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources













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