Sunglasses in China

The increasing base of fashion-conscious Chinese millennials (post-1980s and post-1990s generation) are the superconsumers within personal accessories and eyewear; they number over 400 million and account for almost 30% of the nations population. Millennials are image-conscious and followers of fashion. Stylish designs, luxury brands and designers brands are favoured by them. Sunglasses have become more than an eye care product for functionality, as they are perceived as the new face jewelle...

The Internationals Sunglasses in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sunglasses market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


SUNGLASSES IN CHINA
Euromonitor International
July 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Sunglasses Are Considered the New Face Jewellery by Fashion-conscious Millennials
Celebrity Endorsements Support Brands Within Sunglasses, Securing Ardent Customers
Internet Retailing Is the New Arena for Sunglasses, Especially for Luxury Brands
Competitive Landscape
Brands of Sunglasses Backed by Gbo Essilor International Reinforce Their Top Positions Within the Category
Luxottica (china) Investment Cos Performance in China Continues To Be Affected by the Restructuring of Its Distribution Network; But Its Brand Ray-ban Records Healthy Growth
the Luxottica-essilor Merger, Combined With Eyewear Business Internalisation of Global Luxury Groups, Is Expected To Reshape the Competitive Landscape Within Sunglasses
Category Data
Table 1 Sales of Sunglasses: Volume 2013-2018
Table 2 Sales of Sunglasses: Value 2013-2018
Table 3 Sales of Sunglasses: % Volume Growth 2013-2018
Table 4 Sales of Sunglasses: % Value Growth 2013-2018
Table 5 NBO Company Shares of Sunglasses: % Value 2013-2017
Table 6 LBN Brand Shares of Sunglasses: % Value 2014-2017
Table 7 Distribution of Sunglasses by Format: % Value 2013-2018
Table 8 Forecast Sales of Sunglasses: Volume 2018-2023
Table 9 Forecast Sales of Sunglasses: Value 2018-2023
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2018-2023
Table 11 Forecast Sales of Sunglasses: % Value Growth 2018-2023
Executive Summary
Demand for Eyewear in China Grows Steadily
Chinas Image-conscious Consumers Promote the Development of Contact Lenses
Eyewear, in Particular Sunglasses, Is Seen As the New Face Jewellery
Internet Retailing Is the New Arena for Eyewear Players
the Merger of Luxottica and Essilor Is Set To Create A Global Powerhouse in Eyewear
Market Data
Table 12 Sales of Eyewear by Category: Volume 2013-2018
Table 13 Sales of Eyewear by Category: Value 2013-2018
Table 14 Sales of Eyewear by Category: % Volume Growth 2013-2018
Table 15 Sales of Eyewear by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Eyewear: % Value 2013-2017
Table 17 LBN Brand Shares of Eyewear: % Value 2014-2017
Table 18 Distribution of Eyewear by Format: % Value 2013-2018
Table 19 Forecast Sales of Eyewear by Category: Volume 2018-2023
Table 20 Forecast Sales of Eyewear by Category: Value 2018-2023
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources













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