Oral Care in Western Europe

Oral care in Western Europe stagnated over 2012-2017 mainly due to maturity. Germany, the UK, Italy and France remain the biggest markets. Consumers are spending more time on their daily oral care routines and this will maintain dynamism in the forecast period as having a beautiful smile with healthy teeth is seen as a factor for success. Moreover, the growth of oral care is driven by technology and innovation. Key players Colgate-Palmolive, Procter & Gamble and GlaxoSmithKline continue to lead.

The Internationals Oral Care in Western Europe global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Mens Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Oral Care in Western Europe
Euromonitor International
August 2018
Regional Overview
Leading Companies and Brands
Forecast Projections
Country Snapshots

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