Sanitary Protection in Western Europe

Ageing populations, market saturation, and social habits - particularly use of contraceptives - impact the demand for sanitary protection in Western Europe. However, a number of trends are benefiting performance, such as the shift to ultra thin sanitary protection, coupled with product use for light incontinence. In addition, as women are increasingly looking for healthier products, the region shows opportunities for products made from organic and natural chemical-free materials.

The Internationals Sanitary Protection in Western Europe global briefing offers an insight into to the size and shape of the tissue and hygiene market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within tissue and hygiene, analyses leading companies and brands, assesses the importance of private label and offers strategic analysis of major factors influencing the market - be they new product developments, economic/lifestyle/environmental influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Sanitary Protection in Western Europe

Regional Overview
Leading Companies and Brands
Forecast Projections
Country Snapshots

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