Sunglasses in South Korea

Growing numbers of consumers in South Korea are enjoying outdoor activities and are starting to gain awareness of the need to use the correct sunglasses for each occasion. Cycling, golfing, and winter sports all require different types of products and brands are developing marketing efforts to promote the use of each. Oakley is the representative brand that emphasises the need to use the correct product to consumers through printed advertisements and in-store education. As a result, the brand wi...

The Internationals Sunglasses in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sunglasses market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

SUNGLASSES IN SOUTH KOREA
Euromonitor International
July 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Outdoor and Sports-activity Sunglasses Grow Significantly
Optical Shops and Department Stores Remain Main Distribution Channels
Competitive Landscape
Domestic Brands Grow To Record Strong Presence
Leading Player Iicombined Expands Its Business Coverage
Category Data
Table 1 Sales of Sunglasses: Volume 2013-2018
Table 2 Sales of Sunglasses: Value 2013-2018
Table 3 Sales of Sunglasses: % Volume Growth 2013-2018
Table 4 Sales of Sunglasses: % Value Growth 2013-2018
Table 5 NBO Company Shares of Sunglasses: % Value 2013-2017
Table 6 LBN Brand Shares of Sunglasses: % Value 2014-2017
Table 7 Distribution of Sunglasses by Format: % Value 2013-2018
Table 8 Forecast Sales of Sunglasses: Volume 2018-2023
Table 9 Forecast Sales of Sunglasses: Value 2018-2023
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2018-2023
Table 11 Forecast Sales of Sunglasses: % Value Growth 2018-2023
Executive Summary
Eyewear Posts Moderate Growth in 2018, Led by Daily Disposable Lenses (dd) and Sunglasses
Contact Lenses and Sunglasses Display Different Trend Compared To Previous Years
Internationals Lead Eyewear While Domestic Players Are on the Rise
Retailers Focus on Optical Shops and Department Stores
Eyewear Expected To Maintain Slow Growth and Government Regulations
Market Data
Table 12 Sales of Eyewear by Category: Volume 2013-2018
Table 13 Sales of Eyewear by Category: Value 2013-2018
Table 14 Sales of Eyewear by Category: % Volume Growth 2013-2018
Table 15 Sales of Eyewear by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Eyewear: % Value 2013-2017
Table 17 LBN Brand Shares of Eyewear: % Value 2014-2017
Table 18 Distribution of Eyewear by Format: % Value 2013-2018
Table 19 Forecast Sales of Eyewear by Category: Volume 2018-2023
Table 20 Forecast Sales of Eyewear by Category: Value 2018-2023
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources

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