Premium Beauty and Personal Care in Kenya

Colour cosmetics and skin care were the two most dynamic areas of premium beauty and personal care in 2017. Both categories are benefiting from strong demand amongst young urban professionals, who are experiencing rising disposable income and an increase in social exposure both at work and in leisure time. The development of the retail environment is also making such products more readily available in the market, with pop-up stores, such as Lancmes Caf Lancme, designed to look like a Parisia...

The Internationals Premium Beauty and Personal Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Sets/Kits, Premium Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Premium Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


PREMIUM BEAUTY AND PERSONAL CARE IN KENYA



LIST OF CONTENTS AND TABLES

Headlines
Prospects
Strong Growth in Colour Cosmetics and Skin Care
Rise in Counterfeit Products
Upper Mass Segment - Threat Or Opportunity?
Competitive Landscape
Haco Extends Lead
Lintons Beauty World Expands Strongly
Digital Media Important in Targeting Key Consumers
Category Data
Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Executive Summary
Surge in Demand for Beauty and Personal Care Driven by Increased Disposable Income
Direct Selling Gaining Popularity
Counterfeit Products Remain A Challenge
Individualisation and Targeted Products With A Focus on Health-conscious Consumers
Outlook Is Positive With Local Brands Expected To Gain Share
Market Data
Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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