Mass Beauty and Personal Care in Peru

Using digital means is seen as an ideal way to communicate the benefits of mass beauty and personal care products, helping increase everyday penetration among the consumer base. It facilitates access to potential purchases by creating a link between customers and brands, allowing consumers to research and thoroughly know the products before purchasing them, including looking at tutorials that explain how to use these products properly. Undoubtedly, social media and in general all digital communi...

Euromonitor Internationals Mass Beauty and Personal Care in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Sets/Kits, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mass Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


MASS BEAUTY AND PERSONAL CARE IN PERU

June 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Digital Communication on the Rise
Greater Segmentation With Clear Positioning
Products With Aromas Or Natural Ingredients Attract Consumers
Competitive Landscape
Direct Sellers Lead Skin Care, Colour Cosmetics and Fragrances
Companies Include Specialised Lines for Men
the Challenge Is To Encourage Consumers To Use More Product on Each Occasion
Category Data
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Executive Summary
Main Driver Is Personal Relationships
Online Tutorials Are Excellent Sales Tools
Beauty Specialist Retailers Is A Developing Channel
Multinationals Retain Leadership Over Local Manufacturers
Future Behaviour Depends on the Countrys Economic Growth
Market Data
Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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