Mass Beauty and Personal Care in Greece

Premiumisation, mainly revolving around the natural trend, and intense promotional activity were two contradicting trends characterising the performance of key categories within mass beauty and personal care in 2017. They will continue over the forecast period. Within hair care, mass brands which account for the bulk of sales draw inspiration for innovation from the salon channel, with the natural trend retaining its momentum and driving product developments. Amid the ongoing premiumisat...

Euromonitor Internationals Mass Beauty and Personal Care in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Sets/Kits, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mass Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


MASS BEAUTY AND PERSONAL CARE IN GREECE
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Price Wars Offset Value Growth Led by the "natural" Trend in Hair Care, Bath and Shower and Deodorants
Shattered Brand Loyalty Due To Economic Hardship Favours Mass Skin Care Brands
Mass Colour Cosmetics Shows Resilience
Competitive Landscape
Loral Hellas Leads Mass Beauty and Personal Care
Elais Unilever, Procter & Gamble and Sarantis Compete Closely for Second Place
Category Data
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Executive Summary
Crisis Increases the Popularity of Bargain-hunting
Ongoing Promotional Intensity Puts Pressure on Value Sales
Loral Leads A Market Dominated by Multinational Companies
Products With A Natural Positioning Remain in the Spotlight
Beauty and Personal Care To Stabilise at Low Levels Amid Ongoing Price Wars
Market Data
Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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