Mass Beauty and Personal Care in Venezuela

In 2017, mass brands had the widest presence and accounted for the large majority of value sales, with their share on an upward curve over the review period. Premium products have suffered from limited possibilities for expansion as a result of low levels of disposable income, thus increasing the demand for mass substitutes. Most sales are concentrated in skin care in particular mass general purpose body care and hair care, because these products are more suitable to meeting the needs of all...

Euromonitor Internationals Mass Beauty and Personal Care in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Sets/Kits, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mass Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


MASS BEAUTY AND PERSONAL CARE IN VENEZUELA
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Lower Purchasing Power Boosts Sales in 2017
Demand for Mass Fragrances Sees Increased Participation of Women
High Prices of Premium Facial Care Products Encourage Trading Down
Competitive Landscape
Drocosca Is the Winner in the Midst of A Recession
Relying on A Traditional Brand Name A Winning Strategy for Laboratorios Fisa
Private Label Farmatodo Continues on An Upward Trend in 2017
Category Data
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Executive Summary
Inconsistent Government Policies Continue To Deter Growth in 2017
Fears of Further Price Ceilings Shape Product Offerings
Domestic Companies Rise Up Against Economic Recession in 2017
Online Stores Are Gaining Traction Across All Segments in 2017
Beauty and Personal Care To Continue on A Downward Volume Trend Due To Adverse Economic Conditions
Market Data
Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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