Mass Beauty and Personal Care in Cameroon

Mass beauty and personal care is set to register a positive performance over the forecast period. This growth will be supported by the fact that the vast majority of Cameroonians are on low incomes. Being price-sensitive, this consumer group tends to direct their expenditure towards essential goods, and favours value for money deals. Cameroon has a high unemployment rate, and consequently a sizeable informal sector driven by educated Cameroonians who have failed over the years to secure a sustai...

Euromonitor Internationals Mass Beauty and Personal Care in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Sets/Kits, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mass Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


MASS BEAUTY AND PERSONAL CARE IN CAMEROON
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
A Positive Performance Is Expected Over the Forecast Period
New Product Developments Are Expected Over the Forecast Period
the Rise of Male Grooming
Competitive Landscape
Les Laboratories Biopharma Leads Mass Beauty and Personal Care
Local Players Focus on Niches, Whilst International Players Have A Broader Approach
Lack of Knowledge Makes Mass Consumers More Prone To Buy Illicit Products
Category Data
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Executive Summary
Beauty and Personal Care Records Growth, Supported by the Rising Urban Population
Lifestyle Changes Drive Growth for Beauty and Personal Care
A Local Player Leads Beauty and Personal Care Despite Multiple International Players
New Product Development Particularly Prominent in Bath and Shower
Beauty and Personal Care Is Set To Perform Well Over the Forecast Period
Market Data
Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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