Mass Beauty and Personal Care in Egypt

Most local consumers are looking for mass beauty and personal care in Egypt due to the good quality, affordability and availability offered. Many of them are shifting towards mass products, especially amongst lower income levels that suffer from increasing expenditure, which also includes mid-income consumers.

Euromonitor Internationals Mass Beauty and Personal Care in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Sets/Kits, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mass Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


MASS BEAUTY AND PERSONAL CARE IN EGYPT



LIST OF CONTENTS AND TABLES

Headlines
Prospects
Demand for Mass Beauty and Personal Care in Egypt Increases
Price Hikes Negatively Influence Consumers Purchasing Behaviour
Stability of Economic Conditions in Egypt
Competitive Landscape
Unilever Mashreq Leads Mass Beauty and Personal Care
Competitive Campaigns Lead To Expansion
Category Data
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Executive Summary
Beauty and Personal Care in Egypt Is Booming, Despite Difficulties
International Brands Gain Greater Attention in 2017
Competition Between Players Versus New Brands
Product Development in Packaging Versus Ingredients
Economic Recovery Predicted for the Forecast Period
Market Data
Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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