Beauty and Personal Care Packaging in Turkey

Turkish consumers are increasingly opting for smaller sized packs which are easy to carry when travelling. Largely thanks to the growth of air travel in Turkey, many consumers are buying travel-sized packs of beauty and personal care products, such as toothpaste, standard shampoos and deodorants. Dove, Pantene and Head & Shoulders are just some of the brands which offer travel sizes of between 50-75ml in bath and shower and hair care, while Fa, Dove, Rexona and Nivea come in travel sizes of betw...

The Internationals Beauty and Personal Care Packaging in Turkey report offers insight into key trends and developments driving packaging across the category.


Product coverage: Adult Sun Care Packaging, Baby and Child-specific Products Packaging, Bath and Shower Packaging, Colour Cosmetics Packaging, Deodorants Packaging, Depilatories Packaging, Fragrances Packaging, Hair Care Packaging, Mens Grooming Packaging, Oral Care Packaging, Skin Care Packaging.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care Packaging market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


BEAUTY AND PERSONAL CARE PACKAGING IN TURKEY
Euromonitor International
June 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Increased On-the-go Consumption Drives Sales of Smaller and Travel-sized Packs
Environmental Awareness Is Increasing in Turkey
Ease of Use To Remain One of the Most Important Factors
Executive Summary
Growing Demand for Smaller Sized Packaging
Aluminium/plastic Pouches Used To Differentiate Products Within Food Packaging
Glass Bottles Gaining Importance Across Soft Drinks
Sales of Larger Packaging on the Rise in Many Alcoholic Drinks Areas
Rising Demand for Convenient Beauty and Personal Care Packaging
Biodegradable Packaging Growing in Popularity Within Home Care
Packaging Legislation
Packaging Waste Control Regulation Amended in December 2017
Companies Required To Follow Strict Packaging Labelling Regulations
Turkish Food Codex Energy Drinks Regulations Updated
Recycling and the Environment
Increasing Demand for Environmentally Friendly Packaging
Stricter Recycling Legislation
Paper Remains Most Recycled Packing Material
Table 1 Overview of Packaging Recycling and Recovery in Turkey: 2015/2016 and Targets for 2017
Packaging Design and Labelling
Food Packaging Design and Labelling Targeting Children and Young People
Packaging Designs and Prints Used To Differentiate Non-alcoholic Drinks, While Attractive Designs Are Used on Alcoholic Drinks Packaging To Reflect Special Seasons
Qr Codes Used on Beauty and Personal Care Packaging; Popularity of Shrink Sleeve Labelling Continues To Rise in Home Care Packaging













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