Depilatories in Japan

Impacted by population decline and ageing, depilatories sales in Japan will continue to show a gradual decline in volume terms. Although younger women are very keen on body hair removal and maintenance, older women, who could potentially become the majority of depilatories consumers, continue to show little interest in removing body hair.

Euromonitor Internationals Depilatories in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Womens Pre-Shave, Womens Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


DEPILATORIES IN JAPAN
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Volume Sales Fall Due To Population Decline
Demand for Professional Hair Removal Services and Electric Appliances Continues
Unit Price Increase and Product Variety Are Key for Growth in Womens Razors and Blades
Competitive Landscape
Schick Japan Co Ltd Continues To Lead Depilatories
Procter & Gamble Sees Strong Growth With Innovative Products
Category Data
Table 1 Sales of Depilatories by Category: Value 2012-2017
Table 2 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 3 Sales of Womens Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 NBO Company Shares of Depilatories: % Value 2013-2017
Table 5 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 6 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Executive Summary
Continued Growth Supported by Tourists and Stable Domestic Demand
Success Continues To Be Seen in Products With Added Value Or Unique Positioning
Domestic Players Continue To Lead Beauty and Personal Care
Innovative Anti-ageing Skin Care Products Put A Focus on Efficacy
Positive Growth Forecast From Continuation of Existing Trends
Market Data
Table 8 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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