Colour Cosmetics in Japan

The ageing population in Japan is a key focus for many manufacturers. In 2017, products which targeted the older generation were successful. For example, Isehan Co Ltd launched a new lip product in March 2017 called Kissme Ferme which was a tremendous hit, mainly capturing customers in their 50s and 60s. The product is tailored towards ageing concerns, offering a bright, but still age-appropriate colour line-up.

Euromonitor Internationals Colour Cosmetics in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Colour Cosmetics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


COLOUR COSMETICS IN JAPAN
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Ageing Society Demands Different Strategy by Generation
Instagram Has Increasingly More Influence on Young Consumers
Competitive Landscape
Shiseido Co Ltd Continues To Lead Japanese Colour Cosmetics
Kos Corp Increases Its Share by Offering A Wide Colour Variety
Category Data
Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 5 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 6 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 7 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 8 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Executive Summary
Continued Growth Supported by Tourists and Stable Domestic Demand
Success Continues To Be Seen in Products With Added Value Or Unique Positioning
Domestic Players Continue To Lead Beauty and Personal Care
Innovative Anti-ageing Skin Care Products Put A Focus on Efficacy
Positive Growth Forecast From Continuation of Existing Trends
Market Data
Table 12 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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