Bath and Shower in Japan

Skin hydration/moisturising continues to be a key focus, especially in body wash. Customers are more aware that the body dehydrates when taking a shower or a bath and recognise the importance of skin moisturising afterwards. This is also stressed by manufacturers, especially during winter, and many companies promote their brands moisturising function in their advertisements.

Euromonitor Internationals Bath and Shower in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


BATH AND SHOWER IN JAPAN
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Growing Focus on In-bath Skin Moisturising
Foam-type Body Wash and Liquid Soap Shows A Gradual Increase
Bath Additives Continues To Add Value Leading To Unit Price Increase
Competitive Landscape
Kao Corp Continues To Lead Bath and Shower
Lion Corp Shows the Strongest Value Share Growth
Category Data
Table 1 Sales of Bath and Shower by Category: Value 2012-2017
Table 2 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 5 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 7 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Executive Summary
Continued Growth Supported by Tourists and Stable Domestic Demand
Success Continues To Be Seen in Products With Added Value Or Unique Positioning
Domestic Players Continue To Lead Beauty and Personal Care
Innovative Anti-ageing Skin Care Products Put A Focus on Efficacy
Positive Growth Forecast From Continuation of Existing Trends
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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