Bath and Shower in Estonia

Estonian consumers are looking for bath and shower products that offer multiple benefits. Such products are mostly used on a daily basis and valued for less extensive routines and efficacy. For example, popularity of shower creams with cleansing and moisturising properties is growing in Estonia.

Euromonitor Internationals Bath and Shower in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

BATH AND SHOWER IN ESTONIA
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Multifunctionality Is Gaining Importance
Consumer Demand for A Variety of Pack Sizes Is Growing
Consumption of Bath Additives Is Falling
Competitive Landscape
Jungent Estonia Challenges Unilever for the Leading Position
Private Label Performs Well in Bath and Shower
Domestic Producers Hold Relatively Strong Value Share
Category Data
Table 1 Sales of Bath and Shower by Category: Value 2012-2017
Table 2 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 5 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 7 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Executive Summary
Continued Positive Growth in the Beauty and Personal Care Market
Increasing Average Income Keeps Premium Segment Growing, Albeit at A Slower Pace
Internet Retailing Is the Fastest-growing Retail Channel for Beauty and Personal Care
Beauty and Personal Care Continues To Be Dominated by Multinationals Whilst Local Producers Achieve A Greater Market Share
New Product Developments Focus on Natural Ingredients and Multiple Benefits
Positive Market Growth Expected in Line With Further Expansion of Online Sales
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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