Hair Care in Estonia

In 2017, salon professional hair care registered strong growth in value and the strongest growth in volume, becoming the best-performing category in hair care. Due to increasing average disposable income, more Estonians can afford salon professional hair care products. The biggest retailers have already reacted to this trend by introducing salon professional hair care products to the assortments in hypermarkets and supermarkets.

Euromonitor Internationals Hair Care in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


HAIR CARE IN ESTONIA
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Salon Professional Hair Care Is Seeing Strong Growing
Consumer Demand for 2-in-1 Products Is on the Rise
Sales of Conditioners and Treatments Are Falling
Competitive Landscape
Loral Maintains Its Leading Position
Local Manufacturers Are Present But Insignificant
Global Brands Compete With New Product Developments in Colourants
Category Data
Table 1 Sales of Hair Care by Category: Value 2012-2017
Table 2 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Hair Care: % Value 2013-2017
Table 5 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 6 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
Table 7 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 8 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 9 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Executive Summary
Continued Positive Growth in the Beauty and Personal Care Market
Increasing Average Income Keeps Premium Segment Growing, Albeit at A Slower Pace
Internet Retailing Is the Fastest-growing Retail Channel for Beauty and Personal Care
Beauty and Personal Care Continues To Be Dominated by Multinationals Whilst Local Producers Achieve A Greater Market Share
New Product Developments Focus on Natural Ingredients and Multiple Benefits
Positive Market Growth Expected in Line With Further Expansion of Online Sales
Market Data
Table 12 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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