Depilatories in Estonia

In 2017, value sales of depilatories declined. Rising disposable incomes have enabled more women to go to beauty salons for professional hair removal treatments. Depilation procedures performed at home are more time consuming and have a shorter effect compared to hair removal done at beauty salons. For example, laser treatments are costly, but they do not require any additional costs or time later on.

Euromonitor Internationals Depilatories in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Womens Pre-Shave, Womens Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


DEPILATORIES IN ESTONIA
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
More Consumers Opt for Hair Removal at Beauty Salons
Shaving Remains the Most Popular Method of Hair Removal
Pre-shave Products Are Considered Non-essential
Competitive Landscape
Procter & Gamble Continues To Lead Depilatories
Reckitt Benckiser Group Maintains Its Outright Dominance in Hair Removers and Bleaches
Depilatories for Men Still A Rarity
Category Data
Table 1 Sales of Depilatories by Category: Value 2012-2017
Table 2 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Depilatories: % Value 2013-2017
Table 4 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 5 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 6 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Executive Summary
Continued Positive Growth in the Beauty and Personal Care Market
Increasing Average Income Keeps Premium Segment Growing, Albeit at A Slower Pace
Internet Retailing Is the Fastest-growing Retail Channel for Beauty and Personal Care
Beauty and Personal Care Continues To Be Dominated by Multinationals Whilst Local Producers Achieve A Greater Market Share
New Product Developments Focus on Natural Ingredients and Multiple Benefits
Positive Market Growth Expected in Line With Further Expansion of Online Sales
Market Data
Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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