Deodorants in South Africa

Brands such as Nivea and Status witnessed important product launches at the end of the review period where push strategies were used to create product awareness. The trend observed across multiple categories, including deodorants, is where manufacturers are collaborating with local celebrities and influencers to launch new products. For example, Status launched Men of Status in October, drawing inspiration from South Africans who have come from humble beginnings and made their way up the social...

Euromonitor Internationals Deodorants in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

DEODORANTS IN SOUTH AFRICA



LIST OF CONTENTS AND TABLES

Headlines
Prospects
Well-managed Promotional Campaigns Influence Growth
More Targeted Products Are Launched
Competitive Landscape
Unilever Clear Leader in Deodorants
the Rise of Internet Retailing
Category Data
Table 1 Sales of Deodorants by Category: Value 2012-2017
Table 2 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Deodorants: % Value 2013-2017
Table 5 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 6 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 8 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022
Executive Summary
Beauty and Personal Care Shows Resilience in Challenging Economic Environment
Internet Retailing and Social Media Presence Increase As Retailers Invest in E-commerce
Economy Brands Experience Increasing Demand Due To Cost-conscious Consumers
More Products Aimed at Black South African Consumers Are Being Launched
Positive Growth Expected in the Long Term
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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