Writing Instruments in the Philippines

The popularity and boom of low-cost variety stores like Miniso, Mumuso and Yoyoso is helping to boost writing instruments sales. Consumers who visit these stores are attracted by cute Korean style designs. However, demand is usually higher for electronic gadgets, home decorations and functional pieces, as well as fashion wear. Nevertheless, Korean-inspired designs capture the attention of Filipino consumers, who are used to the plain designs of writing instruments in traditional school and offic...

The Internationals Writing Instrumentsin Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


WRITING INSTRUMENTS IN THE PHILIPPINES



LIST OF CONTENTS AND TABLES

Headlines
Prospects
Variety Stores Set To Be Next Big Thing for Writing Instruments
Consumers Desire To Acquire Skills Boosts Demand for Special Writing Instruments
Technological and Social Media Developments Impacting Growth
Competitive Landscape
International Companies Continue To Lead Sales
Domestic Companies Remain Focused on Low-income Consumers
Category Data
Table 1 Sales of Writing Instruments by Category: Volume 2013-2018
Table 2 Sales of Writing Instruments by Category: Value 2013-2018
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2013-2018
Table 4 Sales of Writing Instruments by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Writing Instruments: % Value 2013-2017
Table 6 LBN Brand Shares of Writing Instruments: % Value 2014-2017
Table 7 Distribution of Writing Instruments by Format: % Value 2013-2018
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2018-2023
Table 9 Forecast Sales of Writing Instruments by Category: Value 2018-2023
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2018-2023
Executive Summary
Ample Distribution Attracts Consumers and Contributes To Stable Demand
Political and Economic Issues Threaten Further Growth
Highly Fragmented and Dynamic Area Continues To Be Led by International Players
Omnipresence: Key To Customer Relationships
Uncertainties Over Possible Reforms Threaten Forecast Period Growth
Market Data
Table 12 Sales of Personal Accessories by Category: Volume 2013-2018
Table 13 Sales of Personal Accessories by Category: Value 2013-2018
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2013-2018
Table 15 Sales of Personal Accessories by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Personal Accessories: % Value 2013-2017
Table 17 LBN Brand Shares of Personal Accessories: % Value 2014-2017
Table 18 Distribution of Personal Accessories by Format: % Value 2013-2018
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2018-2023
Table 20 Forecast Sales of Personal Accessories by Category: Value 2018-2023
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources













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