Sun Care in Kenya

The active ingredients in sunscreen come in two forms, mineral and chemical filters which use different mechanisms for protecting skin and maintaining stability in sunlight. However, most common sunscreens in the market contain chemical filters. Therefore, consumers are increasingly demanding that manufacturers conduct reliable and credible testing on their sun care products to ensure they are safe and effective in protecting them from harmful UV rays. Furthermore, manufactures are expected to c...

The Internationals Sun Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sun Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


SUN CARE IN KENYA



LIST OF CONTENTS AND TABLES

Headlines
Prospects
Manufacturers Increasingly Being Required To Disclose Ingredients
Increased Disposable Incomes Expected To Promote Growth
Marketing Activations on Reformulations and Brand Awareness Campaigns Expected
Competitive Landscape
International Brands Maintain Leadership
Price of Sun Care Products Still Perceived As High
Direct Selling Gaining Popularity
Category Data
Table 1 Sales of Sun Care by Category: Value 2012-2017
Table 2 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Sun Care: % Value 2013-2017
Table 5 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 7 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Executive Summary
Surge in Demand for Beauty and Personal Care Driven by Increased Disposable Income
Direct Selling Gaining Popularity
Counterfeit Products Remain A Challenge
Individualisation and Targeted Products With A Focus on Health-conscious Consumers
Outlook Is Positive With Local Brands Expected To Gain Share
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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