Henkel AG & Co KGaA in Beauty and Personal Care (World)

Henkel recorded another year of positive growth in beauty in 2017, however the company continues to perform below industry average due to its strong historic reliance on colourants, a category with limited prospects. To ensure future growth, Henkel is therefore working at expanding its product portfolio focusing on other hair care categories as well as skin care, while targeting faster-growing markets and reaching new consumer segments through its new clean beauty offer and digital campaigns.

Euromonitor Internationals Henkel AG & Co KGaA in Beauty and Personal Care (World) Company Profile offers detailed strategic analysis of the companys business, examining its performance in Beauty and Personal Care industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Mens Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Henkel AG & Co KGaA in Beauty and Personal Care (World)
Euromonitor International
December 2018
Introduction
Strategic Evaluation
Competitive Positioning
Beauty and Personal Care Review
Brand Strategy
Prospects

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