Deodorants in Hong Kong, China

In 2017, demand for deodorants remained steady and healthy in Hong Kong. As daily essentials, purchases are largely derived from local residents, thus sales are relatively immune to and less influenced by the impact of mainland Chinese shoppers. Consumers awareness of body odour and its positive/negative impact in social situations make deodorants daily essentials for personal hygiene.

Euromonitor Internationals Deodorants in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


DEODORANTS IN HONG KONG, CHINA
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Deodorant Roll-ons Grows Rapidly, While Spray Type Still Generates Larger Sales
Scent Diversification Helps Deodorants Steal Sales From Fragrances
Competitive Landscape
Unilever Hong Kong Ltd Leads Company Sales; Nivea Remains Number One Brand
Deodorants From Super Premium Beauty Brands Hold Potential As Small Luxuries
Category Data
Table 1 Sales of Deodorants by Category: Value 2012-2017
Table 2 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Deodorants: % Value 2013-2017
Table 5 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 7 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022
Executive Summary
Sales Recovered in 2017 Following the Rebound in Mainland Chinese Tourist Inflows
Air Pollution and Daily Stress Boost High-concentrate Solutions and Natural Care
Loral Hk Ltd and Este Lauder Hk Ltd Lead Value Sales
Key Developments: Propolis, Fluid Sunscreen, Roll-on Perfumes and Hair Colourants
Positive Sales Outlook, With Direct Travel Links To Mainland Opening Soon
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources













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