Bath and Shower in Hong Kong, China

In 2017, demand for bath and shower products remained strong in Hong Kong. As daily essentials, bath and shower demand is steady and sales are relatively immune to the impact from mainland Chinese shoppers. Body wash/shower gel registers the fastest growth and is expected to expand the most over the forecast period. Leading personal care brands such as Dettol, Bior and Lux continue to offer more body wash/shower gels with beauty-orientated positioning with floral fragrances and feminine claims...

Euromonitor Internationals Bath and Shower in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


BATH AND SHOWER IN HONG KONG, CHINA
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Body Wash/shower Gel Leads Sales With Healthy Growth Expected
Drugstores/parapharmacies Quickly Catch Up To Supermarkets
Competitive Landscape
Unilever Hong Kong Ltd and Reckitt Benckiser Hk Ltd Lead Sales Via Premiumisation
Niche Local Brands Increase Online Presence With "healthy Living" Positioning
Category Data
Table 1 Sales of Bath and Shower by Category: Value 2012-2017
Table 2 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 5 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 7 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Executive Summary
Sales Recovered in 2017 Following the Rebound in Mainland Chinese Tourist Inflows
Air Pollution and Daily Stress Boost High-concentrate Solutions and Natural Care
Loral Hk Ltd and Este Lauder Hk Ltd Lead Value Sales
Key Developments: Propolis, Fluid Sunscreen, Roll-on Perfumes and Hair Colourants
Positive Sales Outlook, With Direct Travel Links To Mainland Opening Soon
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources













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