Skin Care in Pakistan

Facial care is the most popular within skin care as women are increasingly paying attention to their beauty and wellbeing. While the average consumer remains unaware of the different specialised products for body care, facial cleansers and moisturisers are understood by all since they are so heavily marketed. Leading brands, including especially those from Unilever Pakistan Ltd, played a vital role in the growth of skin care through consistent marketing and promotional activities. Some of the pr...

Euromonitor Internationals Skin Care in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Skin Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


SKIN CARE IN PAKISTAN
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Growth of Skin Care To Be Driven Primarily by Facial Care
Facial Moisturiser To Remain the Most Widely Used Product
Anti-agers Will Drive Growth Following Mass Media Marketing
Competitive Landscape
Unilever Pakistan Ltd Leads Skin Care With Its Flagship Brand Ponds
Nivea Maintains Its Position Largely Due To Consumer Loyalty
International Players Dominate With Quality and Consistency
Category Data
Table 1 Sales of Skin Care by Category: Value 2012-2017
Table 2 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Skin Care: % Value 2013-2017
Table 4 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 5 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 6 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 7 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022
Executive Summary
Improved Lifestyles and Evolving Consumer Preferences Drive Growth in 2017
Television and Social Media Play A Crucial Role in Growth of Beauty and Personal Care
International Players Dominate With Strong Brand Equity and Consumer Loyalty
New Product Launches in 2017 Are Targeted at Convenience and Consumers Seeking Benefits
Booming Fashion Industry To Encourage Growth of Beauty and Personal Care
Market Data
Table 8 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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