Procter & Gamble Co, The in Beauty and Personal Care (World)

Procter & Gamble reshaped the global beauty and personal care landscape when it divested more than 40 brands to a rival group in 2016. Two years later, the group is rationalising its portfolio by capitalising on its major brands and acquiring niche challengers. But its market share is still crumbling in most categories. Good performances by Pantene in shampoos and SK-II in skin care contrast with the struggles of Gillette and Olay. Adapting to new consumers tastes is the next challenge for P&G.

The Procter & Gamble Co, The in Beauty and Personal Care (World) Company Profile offers detailed strategic analysis of the companys business, examining its performance in Beauty and Personal Care industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Mens Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Procter & Gamble Co, The in Beauty and Personal Care (World)
Euromonitor International
August 2018
Scope of the Report
Strategic Evaluation
Competitive Positioning
Beauty and Personal Care Review
Beauty and personal care review
Brand Strategy
Brand strategy
Prospects
Appendix

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