Mens Grooming in Vietnam

As the demand for mens grooming products grows, many key players are focusing on developing their own strengths in key categories to position themselves in consumers mind as well as increase their value share. Unilever Vietnam International Co Ltd, for example, through its Axe brand has focused on mens deodorant sprays, offering several such products with different scents and functions. Moreover, it has consistently built a connection with consumers via campaigns such as Find your magic, wh...

Euromonitor Internationals Mens Grooming in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Mens Fragrances, Mens Shaving, Mens Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mens Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


MENS GROOMING IN VIETNAM

June 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Key Players Focus on Certain Categories
Mens Deodorant Sprays Represent the New Trend
Safety Is A Key Concern for Mens Shaving
Competitive Landscape
Beiersdorf Vietnam Ltd Co Leads Mens Grooming in 2017
Gillette Is Still the Most Valuable Brand in Mens Grooming
Romano Competes With X-men To Develop the Hair-styling Trend
Category Data
Table 1 Sales of Mens Grooming by Category: Value 2012-2017
Table 2 Sales of Mens Grooming by Category: % Value Growth 2012-2017
Table 3 Sales of Mens Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 Sales of Mens Skin Care by Type: % Value Breakdown 2014-2017
Table 5 NBO Company Shares of Mens Grooming: % Value 2013-2017
Table 6 LBN Brand Shares of Mens Grooming: % Value 2014-2017
Table 7 LBN Brand Shares of Mens Razors and Blades: % Value 2014-2017
Table 8 Forecast Sales of Mens Grooming by Category: Value 2017-2022
Table 9 Forecast Sales of Mens Grooming by Category: % Value Growth 2017-2022
Executive Summary
International Brands Remain Dominant
Premium Brands Record Healthy Growth
Unilever Continually Plays An Important Role
Innovative Products Lead the Market
Unauthorised Parallel Products Limit Growth in Beauty and Personal Care
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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