Deodorants in the United Arab Emirates

Well-educated and working-class consumers have started shifting from mainstream brands to organic or natural-based deodorants available through pharmacies. Although such sales were still very low in 2017, this was a new and developing trend in the United Arab Emirates. The trend is due to an increasingly important element that consumers look for when buying deodorants, specifically their gentleness on the skin. Therefore, many consumers, especially women, are likely to show an interest in produc...

Euromonitor Internationals Deodorants in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


DEODORANTS IN THE UNITED ARAB EMIRATES
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Shift Towards Organic and Natural Brands Starts
Deodorant Sprays Ease of Usage Leads To Their Popularity
Deodorants Continue To Be Dominated by Mass Brands
Competitive Landscape
Unilever Gulf and Beiersdorf Middle East Lead Within Deodorants
Deodorants Dominated by International Companies
Fierce Competition Between Key Players To Remain
Category Data
Table 1 Sales of Deodorants by Category: Value 2012-2017
Table 2 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Deodorants: % Value 2013-2017
Table 5 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 6 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 8 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022
Executive Summary
Beauty and Personal Care Has A Sluggish Year in 2017
Availability of Organic, Natural Ingredients and Free-from Products Increases
Sales in the United Arab Emirates Dominated by International Players
the Popularity of Social Media Influencers Increases, With Paid Influencers Needing A Government Licence Beginning in 2018
While Uncertainty Persists, Stability Is Expected in A More Mature Market During the Forecast Period
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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