Colgate-Palmolive Co in Home Care (World)

While Colgate-Palmolive is the worlds sixth largest player in home care and the global leader in multipurpose cleaners, its brands risk being undermined by their peripheral role in the companys broader development strategy. This profile analyses the challenges facing Colgate-Palmolive in home care, and considers opportunities for it to strengthen and extend its operations in the market. It also examines the companys attractiveness to potential acquirers.

Euromonitor Internationals Colgate-Palmolive Co in Home Care (World) Company Profile offers detailed strategic analysis of the companys business, examining its performance in the Home Care market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Colgate-Palmolive Co in Home Care (World)
Euromonitor International
May 2017
Scope of the Report
Strategic Evaluation
Strategic evaluation
Competitive Positioning
Market Assessment
Laundry care
Surface care
Brand strategy

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