Bath and Shower in Ecuador

Liquid soap is gaining in relevance among low- to mid-income consumers, as the category has an increasing offer of low-priced brands entering the main retailers. Traditionally a retail category, liquid soap has increased distribution among independent small grocers, pushing it to higher consumption. In addition, among younger consumer groups, bar soap sales are affected by an outdated image, as many young consumers think that bar soap is not the most hygienic option, because there is a perceptio...

Euromonitor Internationals Bath and Shower in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


BATH AND SHOWER IN ECUADOR
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Consumers Adopt Liquid Soap As Part of Their Regular Purchases
Antibacterial Soap Losing Relevance Surrounded by Consumer Stigma
Improved Awareness of Feminine Hygiene Increases Category Sales
Competitive Landscape
Colgate-Palmolive De Ecuador Leads Bath and Shower
Avon Enters Bar Soap in 2017
Liquid Soap Enters Traditional Retailers With Low-priced Offers
Category Data
Table 1 Sales of Bath and Shower by Category: Value 2012-2017
Table 2 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 5 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 7 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Executive Summary
Beauty and Personal Care Records Low Value Growth in 2017
Nesting Trend Influences Various Beauty and Personal Care Products
International Brands Lead Sales, Domestic Brands Increase Their Share
Multi-benefit and Natural Components Leading New Product Development Trends
Conservative Forecast Driven by Uncertain Future of Economic and Political Scenarios
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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