Oral Care in Germany

Modern technologies and advances in dental hygiene helped to improve the oral health of the German population over the review period. According to data from the fifth German Oral Health Study, only around 12% of elderly Germans no longer have their original teeth. In order to maintain their oral health and an attractive appearance, German consumers are willing to invest in their daily oral care routines. This has continued to drive demand not only for regular toothpaste, toothbrushes and mouthwa...

Euromonitor Internationals Oral Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


ORAL CARE IN GERMANY
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Category Benefits From Increasing Awareness of Oral Hygiene
Concerns About Appearance Support the Growth of Tooth Whitening Products
Alternative Green and Free-from Solutions Continue To Grow
Competitive Landscape
GlaxoSmithKline Continues To Lead Oral Care
Consumers Seek Innovative But Value-for-money Products
Category Data
Table 1 Sales of Oral Care by Category: Value 2012-2017
Table 2 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 3 Sales of Toothbrushes by Category: Value 2012-2017
Table 4 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 6 NBO Company Shares of Oral Care: % Value 2013-2017
Table 7 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 9 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 10 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 12 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Executive Summary
Beauty and Personal Care Continues To Register Steady Current Value Growth in 2017
Natural Products Becoming More Popular
Leading Companies Face Growing Competition
Innovation Driven by More Sophisticated Consumer Demands
Rising Demand for Premium and Natural Products To Drive Further Growth
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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