Mens Grooming in South Korea

Mens grooming showed only slow growth in 2017. For three consecutive years, the category has seen slower growth than earlier in the review period. During the mid-2000s to early 2010s, the consumer base increased rapidly with the support of frequent product launches, heavy promotions and changing consumer lifestyles. The interest of male consumers in beauty and personal care products remains high, but is not necessarily directly linked to mens grooming; this is due to market divergence to unise...

Euromonitor Internationals Mens Grooming in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Mens Fragrances, Mens Shaving, Mens Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mens Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


MENS GROOMING IN SOUTH KOREA
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Mens Grooming Loses Growth Momentum
Consumer Behaviour Affects Mens Grooming
Potential for Growth in the Forecast Period
Competitive Landscape
Major Players Plan To Expand in Mens Grooming
Fragmentation Is Expected, With More Brands Joining the Category
Category Data
Table 1 Sales of Mens Grooming by Category: Value 2012-2017
Table 2 Sales of Mens Grooming by Category: % Value Growth 2012-2017
Table 3 Sales of Mens Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 Sales of Mens Skin Care by Type: % Value Breakdown 2014-2017
Table 5 NBO Company Shares of Mens Grooming: % Value 2013-2017
Table 6 LBN Brand Shares of Mens Grooming: % Value 2014-2017
Table 7 LBN Brand Shares of Mens Razors and Blades: % Value 2014-2017
Table 8 Forecast Sales of Mens Grooming by Category: Value 2017-2022
Table 9 Forecast Sales of Mens Grooming by Category: % Value Growth 2017-2022
Executive Summary
Beauty and Personal Care Is Strongly Affected by External Factors in 2017
Political Tensions and Rising Product Quality
Domestic Manufacturers Continue To Dominate in 2017
New Product Development Focuses on the Domestic Market
Beauty and Personal Care Is Expected To Seek Recovery Through Various Efforts
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources













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