Hair Care in Egypt

Consumers faced a great hike in unit prices within hair care in 2017 compared to previous years, which greatly influenced their decisions to shift towards more reasonable prices and at the same time encourage locally- manufactured products, due to the obvious difference in unit prices between most imported and local products. However, higher-income consumers were not adversely affected by the price hikes and continued to purchase their favourite products. On the other hand, sales promotions were...

Euromonitor Internationals Hair Care in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


HAIR CARE IN EGYPT



LIST OF CONTENTS AND TABLES

Headlines
Prospects
Unit Price Inflation and Consumers Shifting Preferences in 2017
Salon Professional Hair Care To Play Significant Role
Conditioners, Treatments and Dry Shampoo
Competitive Landscape
Dabur Strengthens Its Leadership in 2017
Creativity in Advertisements Achieving New Level
Direct Sellers Record An Improved Performance in 2017
Category Data
Table 1 Sales of Hair Care by Category: Value 2012-2017
Table 2 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Hair Care: % Value 2013-2017
Table 5 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 6 LBN Brand Shares of Colourants: % Value 2014-2017
Table 7 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 8 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 9 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Executive Summary
Beauty and Personal Care in Egypt Is Booming, Despite Difficulties
International Brands Gain Greater Attention in 2017
Competition Between Players Versus New Brands
Product Development in Packaging Versus Ingredients
Economic Recovery Predicted for the Forecast Period
Market Data
Table 12 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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