Hair Care in Belarus

In 2017, hair care registered moderate current retail value growth. The categorys products were considered necessities and typically used daily. In 2017, medicated shampoos, colourants and standard shampoos recorded the strongest current retail value growth which drove the performance of the overall category. While medicated shampoos and colourants registered strong growth mainly due to growing unit prices, standard shampoos registered higher retail volume growth and lower unit price increases.

Euromonitor Internationals Hair Care in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


HAIR CARE IN BELARUS
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Hair Care Continues To Register Stable Retail Value Growth
Economising Trend Affects Conditioners, Treatments and Styling Agents
Growing Number of Women Use Salon Professional Hair Care Products Daily
Competitive Landscape
Major Players Retain Their Positions
Promotions and Discounts Benefit the Category
Growing Interest in Natural and Organic Products Affect Local Competitions
Category Data
Table 1 Sales of Hair Care by Category: Value 2012-2017
Table 2 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Hair Care: % Value 2013-2017
Table 5 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 6 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
Table 7 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 8 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 9 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Executive Summary
Improving Economic Conditions and Market Trends Stimulate Growth
Growing Interest in Asian Products
Beauty and Personal Care Remains Dominated by Foreign Players
Most New Product Developments Were Offered by Local Companies
Economic Recovery and Competition Between Leading Players To Stimulate Stable Value Growth
Market Data
Table 12 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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