Fragrances in the Philippines

The majority of consumers in the Philippines are happy buying mass fragrances due to their widespread availability and affordability. In fact, most mass fragrances cost much less than premium brands, thus making it an easy decision for the majority of consumers. Price is thus one of the main reasons why mass fragrances continued to dominate the category in 2017. However, with rising disposable incomes, some consumers traded up to premium scents, thus enabling the premium segment to outperform th...

Euromonitor Internationals Fragrances in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


FRAGRANCES IN THE PHILIPPINES
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Mass Fragrances Continue To Dominate Sales But Premium Fragrances Record Stronger Growth
Online and Parallel Retailers Benefit From Offering Year-round Discounts
Fragrances With Benefits An Area for Further Development
Competitive Landscape
Mass Players Continue To Lead Fragrances Thanks To Their More Affordable Prices
Category Data
Table 1 Sales of Fragrances by Category: Value 2012-2017
Table 2 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Fragrances: % Value 2013-2017
Table 4 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 5 LBN Brand Shares of Premium Mens Fragrances: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Womens Fragrances: % Value 2014-2017
Table 7 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Executive Summary
Strong Growth Reflects Consumers Increasing View of Beauty and Personal Care As Priority Products
Rising Influence of Social Media Continues To Support Consumers Increasing Sophistication
Local Players Gaining Ground Thanks To Expanding Retail Space and Online Sales
Competition Intensifies Between Categories As Products Continue To Incorporate Added Benefits
Forecast Period To Be A Challenging One for Manufacturers
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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